board the knowledge adventure

board the knowledge adventure

Portraying the right balance between fun and learning

Agency: ZAX Propaganda, Art Director: Julio Vilela, Copywriter: Breno Pessoa

mum, unforgetable love

mum, unforgetable love

Mother’s day can’t be forgotten!

Agency: ZAX Propaganda, Art Director: Gilmar Gama, Copywriter: Breno Pessoa

can’t take you out of my mind

can't take you out of my mind

Advertising has a lot to do with local culture. In Brazil, it is the norm to have one’s head shaved by friends when they first enter university. Secondary schools (or high-schools if you are in the US), tend to advertise when their students perform well and have secured the best places at the best universities.

Agency: ZAX Propaganda, Art Director: Gilmar Gama, Copywriter: Breno Pessoa

stand against sexual tourism

Stand Against Sexual Tourism

Drawing attention to an issue people generally don’t want to talk about may be a tough job. But it can also be exciting and rewarding.

In this print ad, we cut off the recurrent political speech and went for a minimalist yet creative approach.

Print Ad Grand Prix at Prêmio Colunistas 2002 in Brazil.

Agency: ZAX Propaganda, Art Director: Gilmar Gama, Copywriter: Breno Pessoa